Introducing Minimalist Skincare: Honest, Authentic, And Affordable Beauty
Founded in 2020 by two brothers on a mission to create transparent, science-backed skincare, Minimalist’s skin-soothing range is gentle, effective, and an affordable beauty option, making it achievable to transform your skin regardless of your budget. Â
Priding themselves on their commitment to transparency, Minimalist ensures that they provide detailed information about every ingredient and formula used within their products, conducting rigorous testing to ensure the safety and efficacy of their affordable skincare range to minimise skin reactions and irritations when soothing a range of skin concerns.
Rapidly gaining popularity in India, and then around the world, Minimalist skincare quickly established itself as a leader in the skincare industry, its dedication to transparency, affordability, and accessibility setting the brand apart from other competitors.
Customised Skincare Solutions
Offering a unique and innovative approach to soothing a range of skin concerns, Minimalist provides customised solutions tailored to the specific needs of your skin, encouraging their customers to take an online skin analysis to better understand their skin, determining skin type, concerns, and goals to improve and enhance your complexion.
In addition to this, a lot of Minimalist’s skincare products are also customisable and are available in various strengths or levels of active ingredients, giving their customers the freedom to create a skincare routine specifically suited to their skin type.
Innovative, Science-Backed Skincare
Partnering with experts in the skincare and dermatology industry to ensure their skincare is safe and effective, Minimalist prioritise science and research in their product development, reducing irritation and inflammation to keep your skin radiant and healthy.
Competitively Priced
A direct-to-consumer brand, Minimalist cut out the middle man when selling their skincare range, ensuring that their high quality, effective ingredient-enriched skincare range stays affordable for a wider audience.
Five Minimalist Bestsellers
Interests piqued by Minimalist’s skincare range? We’ve rounded up five of our favourites, highlighting the features and skin-soothing benefits. Scroll down to discover more.
Minimalist Vitamin C 10%
Brightening and toning your complexion, this Minimalist Vitamin C Serum  is potent and effective, making it perfect for restoring health to sun-damaged skin.
Infused with 20% vitamin C, this soothing serum heals and repairs, regulating natural exfoliation to leave your complexion smooth, balanced and radiant.  Â
Minimalist Multi-Peptides 10%
Rejuvenating your skin by boosting collagen production, this Minimalist peptide serum smooths, plumps, and firms to reveal a youthful complexion.
Clinically proven to smooth fine lines and wrinkles, enhance elasticity, and encourage cell growth, this peptide-rich anti-ageing serum increases skin moisturisation by 83%, reducing under-eye wrinkles by 46% and crow’s feet by 21% with just four weeks of continued use. Â
Minimalist SPF50 Sunscreen
Quickly absorbing into your skin, this Minimalist SPF50 Sunscreen is lightweight and matte, shielding your skin from the harmful effects of the sun while nourishing with its vitamin A, B, E, and F-enriched formula.
Protecting and repairing, this skin-nurturing, non-comedogenic sunscreen minimises the visible signs of sun-induced ageing, the gentle fragrance-free and essential oil-free formula ensuring that acne-prone and blemish-prone skin is safe in the sun.
Minimalist Salicylic Acid + LHA 2% Body Wash
Gently exfoliating away bumps, blemishes, and acne, this Minimalist Salicylic Acid + LHA 2% Body Wash cleanses, smooths, and softens your skin without irritation, keeping your skin radiant without disrupting your skin’s natural barrier.
Minimalist Oat Extract 06% Gentle Cleanser
Created to nourish and soothe sensitive skin, this Minimalist Oat Extract 06% Gentle Cleanser is enriched with hyaluronic acid, vitamin B5, and 6% oat extract, the gentle formula effectively removing dirt, excess sebum, and makeup from your skin without disrupting your skin's barrier.
Calming and hydrating, this cleanser is perfect for damaged skin, the oat extract keeping your skin supple, hydrated, and healthy.
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Loved learning all about Minimalist and their incredibly transparent skincare range? Why not stay a while longer and delve into our latest blog post dedicated to Sunscreen For Oily Skin: Discover Products To Keep Your Skin Safe And Shine-Free.
