The Future Of Beauty: Shining A Light On Beauty's Future Stars
Introducing our brand new and super-exciting project: The Future of Beauty! Created to support and shine a light on the emerging, up-and-coming brands in the industry, we're here to help you get to know beauty's most budding stars.
Today we have six incredible brands that we're proud to introduce you to. From the mindful haircare brand that aims to invoke your inner well being, to decadent skincare created from radical botany - this is The Future of Beauty.
A pandemic-born brand, The Elements began their exploration into the science of nature at their development and manufacturing hub in Norfolk, UK. They knew there was something missing from their skincare shelves that would be the answer for many of the population facing issues with maskne and stressed out skin - and so The Elements was born.
With unique formulations that are focused on helping you to achieve clear, healthy skin utilising a simplified, easy-to-follow routine, the proud British skincare brand will help you to reach your skincare goals.
Shop The Elements collection here.
Wildsmith Skin started with a walk through the woods. The brand took their name from William Walker Wildsmith, a pioneering 19th century horticulturalist who planted the grounds of the Heckfield Estate in Hampshire, England. The brand's formulas are inspired by William's trees with their ability to carry nutrients, adapt, heal, and survive.
Wildsmith Skin's performance botanical skincare harnesses the power of nature to bring you beautifully healthy skin, and tranquil sense of wellbeing.
Shop the Wildsmith Skin collection here.
Innersense Organic Beauty is a love story between two seasoned beauty professionals who crossed paths and shared a passion for hair, beauty, and life. Their dream was to create something bigger than themselves. Larger than Joanne’s career as a stylist; larger than Greg’s decades in “big beauty,” where his passion for product development and formulation began.
Created from a foundation of love between family, the organic haircare brand was born and inspired by Greg and Joanne’s own children along with the advice of their spiritual advisor whose words “trust your inner sense” led them on the pathway to mindful, toxin-free haircare.
Shop the Innersense collection here.
Born from a mission to simplify beauty and empower women to be their own experts, ANSWR is a haircare brand bringing salon-grade treatments to your very own bathroom. With innovative, affordable products - including the first-ever at-home keratin treatment launched in 2018, the brand uses only 100% vegan and cruelty-free ingredients for feel-good, kind-to-the-planet beauty.
Get silky-smooth, healthy, manageable hair with the award-winning range and take control of your own beauty schedule.
Shop the ANSWR haircare collection here.
Created by five friends in a coffee shop, frank body began with a humble coffee scrub. The collection soon flourished to include a whole line of bodycare, skincare, and haircare with naturally derived ingredients making a real difference to skin complaints – and confidence. What’s more, this Australian brand is strictly "tested on babes, not bunnies."
From body-perfecting scrubs to nourishing oils that smell divine, glowing skin is is just a shower away.
Shop the frank body collection here.
Minimalist, natural, organic, and effective. Meet Huxley – the South Korean skincare brand giving exceptional skin results. With formulas harnessing the power of cold pressed prickly pear seed oil, vitamins, and antioxidants, the sought-after range brings a multitude of skincare solutions – from reducing the visible signs of ageing to calming skin and offering protection from harmful UV rays.
Inspired by the Brave New World author, Aldous Huxley, and influenced by the beauty choices of the Moroccan Royal family, this simplified skincare brand aims to maximise the vitality of your skin.
Shop the Huxley collection here.
Did you know? Dermalogica is our April Brand of the Month! Get to know all about the brand that has been supplying professional-grade skincare for every skin type and concern since 1986 in our blog post here.
