Future of Beauty

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Team Image

A message from Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”

Shop Future of Beauty

Our Future of Beauty 2.0 Brands

Murdock London

Murdock London

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SBTRCT

SBTRCT

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Irene Forte

Irene Forte

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Minimalist

Minimalist

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Shakeup Cosmetics

Shakeup Cosmetics

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PSA

PSA

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Irene Forte

From purifying and hydrating skincare to skincare designed to improve the visible signs of ageing, this lovingly created line will help you to achieve and maintain healthy, glowing skin.

Irene Forte Aloe Face CreamIrene Forte Aloe Face Cream
Irene Forte Aloe Face Cream

£90.28 £106.23 15% offsaving
Irene Forte Sage Body OilIrene Forte Sage Body Oil
Irene Forte Sage Body Oil

£72.23 £84.99 15% offsaving
Irene Forte Pistachio Face OilIrene Forte Pistachio Face Oil
Irene Forte Pistachio Face Oil

£93.89 £110.48 15% offsaving
New
Irene Forte skincare products including a jar, applicator, and tube on a white background
Irene Forte Skincare Eye & Lip Recovery Ritual Bundle

£146.18 £172.00 15% offsaving
New
Irene Forte skincare set featuring a white spray bottle, an olive green box, and a black dropper bottle with its dark gray box, displayed on a clean white background.
Irene Forte Skincare Pistachio Face Mask & Rejuvenating Serum Duo

£301.71 £355.00 15% offsaving
New
Three skincare products from Irene Forte are arranged against a plain white background: a tall white bottle on the left, a short white jar in the center, and a tall black bottle on the right. Each container has gold lettering and is photographed cleanly with soft shadows.
Irene Forte Skincare Age-Defying Bundle

£193.74 £203.96 5% offsaving

Minimalist

Committed to creating products that are transparent, comprehensive, and efficacious, Minimalist formulas are designed to deliver exactly what they claim.

New
Minimalist Vitamin C 10%Minimalist Vitamin C 10% Face Oil - Damaged Box
Minimalist Vitamin C 10% Face Oil - Damaged Box

£8.49 £10.00 15% offsaving
New
Minimalist Aquaporin Booster 05% CleanserMinimalist Aquaporin Booster 05% Cleanser - Short Dated
Minimalist Aquaporin Booster 05% Cleanser - Short Dated

£4.66 £5.49 15% offsaving
Minimalist Ceramides 0.3% + MadecassosideMinimalist Ceramides 0.3% + Madecassoside Mosituriser
Minimalist Ceramides 0.3% + Madecassoside Mosituriser

£10.19 £12.00 15% offsaving
Minimalist Vitamin K + Retinal 01% Eye Cream
Minimalist Vitamin K + Retinal 01% Eye Cream

£10.19 £12.00 15% offsaving
Minimalist Niacinamide 05%Minimalist Niacinamide 05% Face Serum
Minimalist Niacinamide 05% Face Serum

£10.19 £12.00 15% offsaving
Minimalist Alpha Arbutin 02%Minimalist Alpha Arbutin 02% Face Serum
Minimalist Alpha Arbutin 02% Face Serum

£9.34 £11.00 15% offsaving
Minimalist Vitamin C 10%Minimalist Vitamin C 10% Face Oil
Minimalist Vitamin C 10% Face Oil

£11.04 £13.00 15% offsaving
Minimalist Tranexamic 03%Minimalist Tranexamic 03% Face Oil
Minimalist Tranexamic 03% Face Oil

£10.19 £12.00 15% offsaving
Minimalist Squalane 100%Minimalist Squalane 100% Face Oil
Minimalist Squalane 100% Face Oil

£11.04 £13.00 15% offsaving
Minimalist Salicylic Acid + LHA 2% Body Wash
Minimalist Salicylic Acid + LHA 2% Body Wash

£8.49 £10.00 15% offsaving