Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Peter Thomas Roth Even Smoother™ Glycolic Retinol Resurfacing Serum 30ml

£48.29 £69.00 30% offsaving

Pharmaceris A - A&E-Sensilix Duo Concentrate with Vitamin A & E

Pharmaceris A - A&E-Sensilix Duo Concentrate Serum with Vitamin A & E

This hydrating serum uses the power of Vitamin E to help smooth out wrinkles for effective anti-ageing results.

£17.14 £24.50 30% offsaving

The Ordinary Balancing & Clarifying Serum 30ml

£17.16 £20.20 15% offsaving

Wildsmith Skin 4D Protection Serum 30ml

£71.99 £80.00 10% offsaving

Sand & Sky Tasmanian Spring Water Splash Serum

£29.24 £39.00 25% offsaving

ESPA Tri-Active Resilience Pro Biome Serum

For strong resilient skin, ESPA Tri-Active Resilience Pro Biome Serum utilises pre and probiotic technology to produce clinically proven age-defying results.

£74.99 £100.00 25% offsaving

BeautyPro Bakuchiol daily serum with packaging on a white background

BEAUTYPRO Bakuchiol Serum 30ml

£10.00

ALLSKIN MED R Ultra Renewal Serum

ALLSKIN MED R Ultra Renewal Serum is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation...

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Minimalist Hyaluronic + PGA 02% Face Serum

£10.19 £12.00 15% offsaving

Minimalist Salicylic Acid 02% Face Serum

£9.34 £11.00 15% offsaving

ALLSKIN MED R Essential Renewal Serum

Is available through Face the Future Advanced Skin Clinic following a consultation and as part of a complete regime. Please contact our clinic to book your ALLSKIN MED consultation and to start your journey to...

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Skinny Tan Wonder Serum Express

£24.73 £32.99 25% offsaving

Avant Skincare LIMITED EDITION Advanced Bio Radiance Invigorating Concentrate Serum (Anti-Ageing)

Formulated with the purest form of Hyaluronic Acid, the highest concentration of Matrixyl, as well as caviar extract and a rich elixir of oils, Avant Skincare Limited Edition Advanced Bio Radiance Invigorating Concentrate Serum works...

£83.28 £119.00 30% offsaving

Skinny Tan Coconut Water Face Serum Tanning Drops 30ml

£14.99 £19.99 25% offsaving

Nip+Fab Vit C Serum

£19.95

Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum

Specifically formulated to remove impurities, boost radiance and smooth fine lines and wrinkles, Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum is blended with revolutionary ingredients including Rose, Celldetox and Hyaluronic Acid to reveal...

£76.28 £109.00 30% offsaving

Sand & Sky Pro Youth Dark Spot Serum

£21.74 £29.00 25% offsaving

Nip+Fab Salicylic Fix Serum Extreme 2%

£18.95 £19.95 5% offsaving

Nip+Fab Glycolic Fix Serum

£18.95 £19.95 5% offsaving

Nip+Fab Retinol Fix Serum Extreme 3% 50ml

£29.95

Nip+Fab Hyaluronic Fix Extreme4 2% Hydration Serum 50ml

£22.95

Skinny Tan Wonder Serum Gradual Tanner

£18.74 £24.99 25% offsaving

Codex Labs Antu Brightening Serum CLEARANCE

£48.00 £51.00 6% offsaving

Hello Sunday The One That's A Serum SPF50

£18.39 £23.00 20% offsaving

Saltee City Serum SPF+

Providing SPF 50 UVA and UVB protection, Saltee City Serum SPF+ is an incredibly light serum for everyday use.

£36.09 £38.00 5% offsaving

Minimalist Retinol 0.3% Face Serum

£9.59 £12.00 20% offsaving

La Roche Posay Anthelios UVAIR Serum Sunscreen SPF50+ Deep, 50ml

£23.39 £26.00 10% offsaving

Bondi Sands Gold’n Hour Vitamin C Serum

£7.99 £9.99 20% offsaving

Avant Skincare Revitalising Facial Serum & Anti-ageing Hyaluronic Eye Serum Duo

£153.97 £220.00 30% offsaving

Dermaroller Hyal C Serum

£24.79 £31.00 20% offsaving

Hello Sunday The One That Makes You Glow Dark Spot Serum SPF40

£19.99 £25.00 20% offsaving

Avant Skincare Hyaluronic Acid Replenishing Lip Serum

This replenishing lip treatment serum is formulated with hydrating Hyaluronic Acid and exfoliating Lactic Acid and is designed to simultaneously plump and nourish the lips. Avant Skincare Hyaluronic Acid Replenishing Lip Serum hydrates, plumps and...

£62.29 £89.00 30% offsaving

Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum

Avant Skincare Rose Radiance & Anti-ageing Hyaluronic Eye Serum is an ultra-gentle eye serum, designed with the delicate skin and the sensitivity of the eyes in mind. This delicate eye serum provides an uplifting radiance and refreshing sensation...

£73.48 £105.00 30% offsaving

Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum

Infused with liquid light and formulated with White Caviar Pearls, Peony, Hyaluronic Acid and more, Avant Skincare Sublime Peony & White Caviar Illuminating Pearls Serum helps your skin regain luminosity and evenness whist encouraging dark...

£89.58 £128.00 30% offsaving

Avant Skincare Damascan Rose Petals Revitalising Facial Serum

This beauty refining essence serum is enriched with petals, extract of Orchid and a new generation of fermented active agents. Avant Skincare Damascan Rose Petals Revitalising Facial Serum renews skin and helps fight signs of...

£80.48 £115.00 30% offsaving

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.