Face Serums

Facial Serums For Radiant, Youthful-Looking Skin

Packed with potent ingredients, face serums deliver targeted solutions for hydration, brightening, and anti-ageing, helping you achieve a healthier, more radiant complexion.

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Goldfaden MD Radiance Repair SerumGoldfaden MD Radiance Repair Serum
Nip+Fab Retinol Fix Serum Extreme 3% 50ml bottleNip+Fab Retinol Fix Serum Extreme 3% 50ml
Nip+Fab Retinol Fix Serum Extreme 3% 50ml

£22.45 £29.95 25% offsaving
Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ 15mlSkin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ 15ml
White product and the box of ALLSKIN MED AHA Retexturising SerumALLSKIN MED AHA Retexturising Serum
Dermaroller Hyal C Serum
Dermaroller Hyal C Serum

£19.82 £24.79 20% offsaving
Minimalist Retinol 0.3%Minimalist Retinol 0.3% Face Serum
Minimalist Retinol 0.3% Face Serum

£10.19 £12.00 15% offsaving
Nip+Fab Salicylic Fix Serum Extreme 2%Nip+Fab Salicylic Fix Serum Extreme 2%
Nip+Fab Salicylic Fix Serum Extreme 2%

£14.96 £19.95 25% offsaving
The Ordinary Balancing & Clarifying Serum 30mlThe Ordinary Balancing & Clarifying Serum 30ml
The Ordinary Balancing & Clarifying Serum 30ml

£17.16 £20.20 15% offsaving
Skin1004 Madagascar Centella Hyalu-Cica Blue Serum 30mlSkin1004 Madagascar Centella Hyalu-Cica Blue Serum 30ml
Skin1004 Madagascar Centella Hyalu-Cica Blue Serum 30ml

£14.50 £20.00 27% offsaving
haruharu wonder Rose PDRN Firming Serum 30mlharuharu wonder Rose PDRN Firming Serum 30ml
haruharu wonder Rose PDRN Firming Serum 30ml

£12.90 £16.00 19% offsaving
Bondi Sands Gold’n Hour Vitamin C SerumBondi Sands Gold’n Hour Vitamin C Serum
Bondi Sands Gold’n Hour Vitamin C Serum

£7.99 £9.99 20% offsaving
haruharu wonder Rose PDRN Soothing Serum 30mlharuharu wonder Rose PDRN Soothing Serum 30ml
haruharu wonder Rose PDRN Soothing Serum 30ml

£14.40 £16.00 10% offsaving
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La Roche-Posay skincare products including a pump bottle, serum, and cream on a white background.
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Three La Roche-Posay skincare products on a white background: a teal pump bottle of Effaclar, a teal dropper bottle of Effaclar Ultra-Complexing Serum, and a white tube of Effaclar Duo-M.
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La Roche-Posay Breakout-Fighting Duo- High Strength: Effaclar Micro-Peeling Cleanser & Anti-Blemish Triple-Acid Serum
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OSKIA Vitamin Eye Makeup Remover & Eye Wonder Nutri-Active Eye Serum Duo
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Uriage Bariéderm-CICA Daily Serum 30ml
Uriage Bariéderm-CICA Daily Serum 30ml - Short Dated

£23.58 £29.49 20% offsaving
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Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml - Loose in Box
Wildsmith Skin Active Super Eye Serum 15ml - Loose in Box

£78.28 £86.99 10% offsaving

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Emma Hardie Midas Touch Revitalising Eye Serum 15mlEmma Hardie Midas Touch Revitalising Eye Serum 15ml
Emma Hardie Midas Touch Revitalising Eye Serum 15ml

£43.99 £55.00 20% offsaving
haruharu wonder Black Rice Night Knight Retinol Serum 20mlharuharu wonder Black Rice Night Knight Retinol Serum 20ml
haruharu wonder Black Rice Night Knight Retinol Serum 20ml

£14.60 £17.00 14% offsaving
haruharu wonder Centella 3% PHA Gentle Liquid Exfoliating Serum 30ml
Biodance Hydro Cera-Nol Serum 30mlBiodance Hydro Cera-Nol Serum 30ml
Codex Labs Antu Brightening Serum tubeCodex Labs Antu Brightening Serum CLEARANCE
Codex Labs Antu Brightening Serum CLEARANCE

£48.00 £51.00 6% offsaving
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Wildsmith Skin 4D Protection Serum 30ml

£71.99 £80.00 10% offsaving
Augustinus Bader The Serum NomadAugustinus Bader The Serum Nomad
Avant Skincare Hyaluronic Acid Replenishing Lip Serum and packagingAvant Skincare Hyaluronic Acid Replenishing Lip Serum
Avant Skincare Hyaluronic Acid Replenishing Lip Serum

£62.29 £89.00 30% offsaving
Avant Skincare Damascan Rose Petals Revitalising Facial Serum and packagingAvant Skincare Damascan Rose Petals Revitalising Facial Serum
Avant Skincare Damascan Rose Petals Revitalising Facial Serum

£80.48 £115.00 30% offsaving
Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum and packaging Avant Skincare Age Prestige Antioxidising & Detoxifying Rose Serum
Pestle and Mortar Vitamin C 2 Phase SerumPestle and Mortar Vitamin C 2 Phase Serum
Pestle and Mortar Vitamin C 2 Phase Serum

£70.29 £74.00 5% offsaving
ALLSKIN MED R Essential Renewal Serum with boxALLSKIN MED R Essential Renewal Serum
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47 Skin Anti-Blemish and Scar Repair Serum 50ml47 Skin Anti-Blemish and Scar Repair Serum 50ml
47 Skin Anti-Blemish and Scar Repair Serum 50ml

£31.49 £45.00 30% offsaving
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47 Skin Anti-Blemish and Scar Repair Serum 30ml47 Skin Anti-Blemish and Scar Repair Serum 30ml
47 Skin Anti-Blemish and Scar Repair Serum 30ml

£20.29 £29.00 30% offsaving
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Sarah Chapman Vitamin C Power 2 Serum 30mlSarah Chapman Vitamin C Power 2 Serum 30ml
Sarah Chapman Vitamin C Power 2 Serum 30ml

£87.96 £97.75 10% offsaving
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Skincare serum bottle with label and promotional text on a white background47 Skin Anti-Blemish and Scar Repair Serum 15ml
47 Skin Anti-Blemish and Scar Repair Serum 15ml

£11.19 £16.00 30% offsaving
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47 Skin Treatment Serum with Azelaic Acid 30ml47 Skin Treatment Serum with Azelaic Acid 30ml
47 Skin Treatment Serum with Azelaic Acid 30ml

£25.89 £37.00 30% offsaving

Face Serums

About Face Serums

Discover the Best Face Serums for Healthy, Radiant Skin

Face serums are a skincare powerhouse, delivering concentrated ingredients such as retinols and vitamin c to hydrate, brighten, and target specific skin concerns. Whether you’re looking to combat fine lines, even out skin tone, or boost hydration, our collection offers the perfect serum for every skin type and need, including the best vitamin C and retinol serums.

Find Your Perfect Face Serum

From lightweight, fast-absorbing formulas to rich, nourishing treatments, our face serum collection is designed to revitalise and protect your skin. Whether you need intense hydration, antioxidant protection, or targeted treatment for ageing and pigmentation, these expertly curated serums help to smooth, firm, and enhance your complexion.

Personalised Advice on Face Serums

Not sure which face serum is right for your skin? Our experts can help, reach out for tailored recommendations, explore our blog for expert skincare advice, or take our online skin test to discover the best serums for your skincare routine. Let us help you achieve your healthiest, most radiant skin yet.

How To Apply Serums Correctly

Serums are powerhouses packed with concentrated ingredients designed to target specific skin concerns. In this video, we're guiding you through step-by-step with this easy-to-follow tutorial.

Explore La Roche-Posay Face Serums for Healthier, Stronger Skin

La Roche-Posay’s face serums combine dermatological expertise with gentle, effective ingredients to deliver targeted skincare solutions. Whether you need deep hydration, antioxidant protection, or anti-ageing support, these serums are designed to enhance skin health without irritation. Perfect for sensitive skin, they work to soothe, protect, and restore balance for a stronger, more radiant complexion.

shop La Roche Posay Face Serums

Discover The Ordinary Face Serums for Every Skin Concern

The Ordinary’s face serums deliver high-performance ingredients without the fuss, offering targeted solutions for hydration, brightness, and anti-ageing. Whether you’re looking for the best vitamin C serum to boost radiance, a hyaluronic acid serum for deep hydration, or a retinol serum to refine skin texture, The Ordinary’s collection makes effective skincare simple and accessible.

Shop The Ordinary Face Serums

Expert Tip for Face Serums

"Face serums are like a power boost for your skin, packed with concentrated ingredients that work deeper than your usual moisturiser. To get the best results, apply your serum to clean, slightly damp skin so it absorbs better. In the morning, go for a hydrating or antioxidant-rich serum to protect and nourish. At night, switch to something like retinol or peptides to help your skin repair while you sleep. If you're layering serums, start with the thinnest and let each one sink in before applying the next. The secret to great skin? Stick with it, these targeted formulas work best when you use them consistently."

- Kimberley, Clinic & Customer Experience Manager

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What Is The Best Niacinamide Serum?

In the ever-evolving world of skincare, it can be difficult to stay on top of the latest and most effective ingredients for your skin type, becoming overwhelmed by the options available. With this in mind, we’re here to simplify things, shining a light on skincare powerhouse niacinamide by sharing what we think is the best niacinamide serum on the market.

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Frequently Asked Questions

What does a face serum do?

Face serums deliver concentrated active ingredients deep into the skin, targeting specific concerns like hydration, brightening, fine lines, and uneven texture. They absorb quickly and enhance the effectiveness of your skincare routine.

How do I choose the right face serum for my skin type?

Consider your skin concerns, hydration for dry skin, oil control for combination skin, soothing ingredients for sensitive skin, and anti-ageing formulas for mature skin. If you're unsure, our skincare experts can guide you to the perfect match.

When should I apply a face serum?

Serums are best applied after cleansing and before moisturiser. Use lightweight serums in the morning, such as hydrating or antioxidant-rich formulas, and active serums like retinol at night for best results.

What are the best vitamin C serums for brightening and glowing skin?

Vitamin C serums help to boost radiance, even skin tone, and protect against environmental damage. Look for stabilised formulas with L-ascorbic acid or tetrahexyldecyl ascorbate for maximum efficacy.

Can I use retinol serums every day?

Retinol serums should be introduced gradually, starting with a few nights per week to allow your skin to adjust. Over time, you can increase frequency as tolerated. Always follow with SPF in the morning.

Can I layer multiple serums in my routine?

Yes, you can layer serums, but it’s best to apply them from thinnest to thickest consistency. Avoid mixing strong actives like retinol and vitamin C in the same routine unless your skin is already accustomed to them.

Do face serums replace moisturiser?

No, serums provide targeted treatment, but they don’t replace the need for a moisturiser. Always follow up with a moisturiser to lock in hydration and reinforce your skin barrier.

How long does it take to see results from a serum?

Results vary depending on the serum and skin concern, but you may notice hydration and radiance within days. Long-term benefits, such as reduced fine lines or improved tone, typically take 4 to 6 weeks.

Are serums suitable for sensitive skin?

Yes, but choose gentle formulations with soothing ingredients like niacinamide, hyaluronic acid, or centella asiatica. Avoid strong acids or high-strength retinoids if your skin is easily irritated.