Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 161 products
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

£27.99 £40.00 30% offsaving
Huxley Eye Cream; Concentrate On 30mlHuxley Eye Cream; Concentrate On 30ml
Huxley Eye Cream; Concentrate On 30ml

£32.19 £46.00 30% offsaving
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Huxley Oil Essence; Essence-like, Oil-like 30ml

£27.99 £40.00 30% offsaving
Coming Soon
Frank Body You'll Be Whipped KitFrank Body You'll Be Whipped Kit
Frank Body You'll Be Whipped Kit

£20.99 £28.00 25% offsaving
Coming Soon
A pink squeeze tube of Frank Body Lip Balm in the 'Juicy Orange' scent, featuring a black cap, centered on a light gray background.Frank Body Lip Tint Sugar Babe-y 15ml
Frank Body Lip Tint Sugar Babe-y 15ml

£8.99 £12.00 25% offsaving
Coming Soon
Pink lip balm tube with brand logo on a white backgroundFrank Body Lip Tint Soft Launch 15ml
Frank Body Lip Tint Soft Launch 15ml

£8.99 £12.00 25% offsaving
Coming Soon
A pink squeeze tube of Frank Body Lip Balm in the 'Juicy Orange' scent, featuring a black cap, centered on a light gray background.Frank Body Lip Tint Juicy Guava 15ml
Frank Body Lip Tint Juicy Guava 15ml

£8.99 £12.00 25% offsaving
Coming Soon
Frank Body Retinol Body Lotion 50mlFrank Body Retinol Body Lotion 50ml
Frank Body Retinol Body Lotion 50ml

£5.99 £8.00 25% offsaving
Sold out
Beige Wildsmith Skin Aluminium Hand and Body Lotion 300ml bottleWildsmith Skin Aluminium Hand and Body Lotion 300ml
Wildsmith Skin Aluminium Hand and Body Lotion 300ml

£33.29 £37.00 10% offsaving
Sold out
Black cylindrical container with 'Wildsmith' branding on a white backgroundWildsmith Skin Refill Active Super Eye Cream 15ml
Wildsmith Skin Refill Active Super Eye Cream 15ml

£56.99 £95.00 40% offsaving
Sold out
Hand lotion bottle with pump and packaging featuring 'Wildsmith' branding on a white background.Wildsmith Skin Mistletoe Ceramic Hand Lotion 350ml
Wildsmith Skin Mistletoe Ceramic Hand Lotion 350ml

£80.99 £90.00 10% offsaving
Sold out
Triple Acid Body Wash bottle by Frank Body on a white backgroundFrank Body Triple Acid Body Wash 250ml
Frank Body Triple Acid Body Wash 250ml

£12.74 £17.00 25% offsaving
Sold out
Innersense Inner Reflection Sculpting PomadeInnersense Inner Reflection Sculpting Pomade
Innersense Inner Reflection Sculpting Pomade

£26.00
Sold out
Frank Body Glycolic Body Scrub 100gFrank Body Glycolic Body Scrub 100g
Frank Body Glycolic Body Scrub 100g

£8.99 £12.00 25% offsaving
Sold out
ANSWR Volumewave Heated BrushANSWR Volumewave Heated Brush - Opened
ANSWR Volumewave Heated Brush - Opened

£50.39 £72.00 30% offsaving
Sold out
Frank Body Coconut Coffee Scrub 100gFrank Body Coconut Coffee Scrub 100g
Frank Body Coconut Coffee Scrub 100g

£6.74 £9.00 25% offsaving
Sold out
The Elements Clear Skin
The Elements Clear Skin

£26.24 £35.00 25% offsaving
Sold out
Wildsmith Skin Body Duo
Wildsmith Skin Body Duo

£56.79 £71.00 20% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
New
A white bottle of Innersense I Create Hold styling gel with a gold logo and text, set against a plain white background.
‍Freebie: Innersense I Create Hold Styling Gel 59ml (100% off)

£0.00
Free Gift
A white bottle with orange dots labeled 'Cultured' with a spray pump, containing a skin care product.
‍Freebie: Cultured Biomecare Biome One Mask 15ml (100% off)

£0.00
Cultured Biomecare Vitality Cleansing Milk
Freebie: Cultured Biomecare Vitality Cleansing Milk (100% off)

£0.00

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”