Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

Filter 112 products

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Frank Body In Your Dreams Sleep Scrub and SoakFrank Body In Your Dreams Sleep Scrub and Soak 240g
Frank Body In Your Dreams Sleep Scrub and Soak 240g

£13.95 £15.50 10% offsaving
New
Beige Wildsmith Skin Aluminium Hand and Body Lotion 300ml bottleWildsmith Skin Aluminium Hand and Body Lotion 300ml - CLEARANCE
Wildsmith Skin Aluminium Hand and Body Lotion 300ml - CLEARANCE

£29.99 £35.00 14% offsaving
New
Frank Body Double Scrub BubbleFrank Body Double Scrub Bubble
New
Frank Body Squeaky CheeksFrank Body Squeaky Cheeks
Frank Body Squeaky Cheeks

£19.00
New
Frank Body Triple Threat SmootherFrank Body Triple Threat Smoother

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

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Innersense Renew Body LotionInnersense Renew Body Lotion
Innersense Renew Body Lotion

£28.00
Innersense Awaken Body WashInnersense Awaken Body Wash
Innersense Awaken Body Wash

£26.00
Irene Forte Sage Body OilIrene Forte Sage Body Oil
Irene Forte Sage Body Oil

£100.00
Coming Soon
Innersense Holiday Kit Hydrate + ShineInnersense Holiday Kit Hydrate + Shine
Sold out
ANSWR At-home Keratin Treatment Kit and packagingANSWR At-home Keratin Treatment Kit
Sold out
ANSWR Volumewave Heated BrushANSWR Volumewave Heated Brush
Sold out
Helichrysum Toner 200ml sizeIrene Forte Skincare Helichrysum Toner

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”