Future of Beauty

Support Emerging Beauty Brands

Introducing our new project, Future of Beauty. Created to support and shine a light on emerging, up-and-coming brands in the industry, get to know beauty's most budding stars.

Designed to support and shine a light on the emerging up-and-coming brands in our ever-expanding industry, we’re here to showcase beauty’s most budding stars.

From a pandemic-born brand created from the need to combat stressed out skin and maskne, right through to a brand harnessing the power of nature with their beautifully blended botanical formulas, transform your body and mind with twelve incredible beauty collections you’ll love.

It’s time to get to know your future favourites.

Future of Beauty

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Triple Level Hyaluronic Serum Media 15ml sizeIrene Forte Skincare Triple Level Hyaluronic Serum
Irene Forte Skincare Triple Level Hyaluronic Serum

£110.00
Dark green Wildsmith Skin Active Super Eye Serum 15ml bottle with pipette lid next to white boxWildsmith Skin Active Super Eye Serum 15ml
Wildsmith Skin Active Super Eye Serum 15ml

£84.99 £100.00 15% offsaving
Irene Forte Pistachio Face Oil RefillIrene Forte Pistachio Face Oil Refill
Irene Forte Pistachio Face Oil Refill

£115.00
Huxley Cleansing Gel; Be Clean, Be Moist 200mlHuxley Cleansing Gel; Be Clean, Be Moist 200ml
Huxley Cleansing Gel; Be Clean, Be Moist 200ml

£17.14 £24.50 30% offsaving
Sold out
Beige Wildsmith Skin Aluminium Hand and Body Lotion 300ml bottleWildsmith Skin Aluminium Hand and Body Lotion 300ml
Wildsmith Skin Aluminium Hand and Body Lotion 300ml

£31.44 £37.00 15% offsaving
Irene Forte Aloe Face CreamIrene Forte Aloe Face Cream
Irene Forte Aloe Face Cream

£125.00
Huxley Eye Cream; Concentrate On 30mlHuxley Eye Cream; Concentrate On 30ml
Huxley Eye Cream; Concentrate On 30ml

£32.19 £46.00 30% offsaving
Wildsmith Skin Vitality Brightening Body Cleanser 300mlWildsmith Skin Vitality Brightening Body Cleanser 300ml
Wildsmith Skin Vitality Brightening Body Cleanser 300ml

£33.99 £40.00 15% offsaving
Irene Forte Rose Body OilIrene Forte Rose Body Oil
Irene Forte Rose Body Oil

£110.00
Black eye cream bottle labeled 'Wildsmith Skin' on a white backgroundWildsmith Skin Active Super Eye Cream 15ml
Wildsmith Skin Active Super Eye Cream 15ml

£120.00
Huxley Sleep Mask; Good Night 150gHuxley Sleep Mask; Good Night 150g
Huxley Sleep Mask; Good Night 150g

£18.19 £26.00 30% offsaving
Black jar of Wildsmith Skin hydrating light cream with a spoon on a white backgroundWildsmith Skin Hydrating Light Cream 50ml
Wildsmith Skin Hydrating Light Cream 50ml

£90.00
Irene Forte Skincare Lemon TonerIrene Forte Skincare Lemon Toner
Irene Forte Skincare Lemon Toner

£95.00
Black container of Wildsmith Ceramide Repair Balm on a white backgroundWildsmith Skin Ceramide Lipid Repair Balm 12.75g
Wildsmith Skin Ceramide Lipid Repair Balm 12.75g

£25.49 £30.00 15% offsaving
Dark green Wildsmith Skin Dual Action Exfoliating Treatment 50ml tub next to white boxWildsmith Skin Dual Action Exfoliating Treatment 50ml
Wildsmith Skin Dual Action Exfoliating Treatment 50ml

£62.00
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50mlHuxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml
Huxley Sun Essence; Stay Sun Safe SPF50+ PA++++ 50ml

£22.39 £32.00 30% offsaving
Huxley Cleansing Foam; Be Clean, Be Moist 100gHuxley Cleansing Foam; Be Clean, Be Moist
Huxley Cleansing Foam; Be Clean, Be Moist

£16.44 £23.50 30% offsaving
INNERSENSE Healthy Hair Treatment Trio on a green backgroundInnersense Healthy Hair Treatment Trio (Worth £30)
Innersense Healthy Hair Treatment Trio (Worth £30)

£17.49 £25.00 30% offsaving

Future Of Beauty 2.0

Discover The Latest And Greatest In Beauty's Up And Coming

Read More
Frank Body Triple Threat Smoother (Worth £28)Frank Body Triple Threat Smoother (Worth £28)
Frank Body Triple Threat Smoother (Worth £28)

£13.99 £28.00 50% offsaving
Frank Body Niacinamide Body Scrub 250gFrank Body Niacinamide Body Scrub 250g
Frank Body Niacinamide Body Scrub 250g

£11.39 £19.00 40% offsaving
Irene Forte Skincare Lavender Face CreamIrene Forte Skincare Lavender Face Cream
Irene Forte Skincare Lavender Face Cream

£130.00
Huxley Oil Essence; Essence-like, Oil-like 30mlHuxley Oil Essence; Essence-like, Oil-like 30ml
Huxley Oil Essence; Essence-like, Oil-like 30ml

£27.99 £40.00 30% offsaving
Huxley Toner; Extract It 120mlHuxley Toner; Extract It 120ml
Huxley Toner; Extract It 120ml

£22.04 £31.50 30% offsaving
Rose Face Oil 30ml sizeIrene Forte Skincare Rose Face Oil
Irene Forte Skincare Rose Face Oil

£115.00
ANSWR Exfoliating Hair Removal DropANSWR Exfoliating Hair Removal Drop
ANSWR Exfoliating Hair Removal Drop

£20.29 £29.00 30% offsaving
Frank Body Rosehip Body Scrub + Cleanser 100gFrank Body Rosehip Body Scrub + Cleanser 100g
Frank Body Rosehip Body Scrub + Cleanser 100g

£5.39 £9.00 40% offsaving
Huxley Essence; Grab Water 30mlHuxley Essence; Grab Water 30ml
Huxley Essence; Grab Water 30ml

£27.99 £40.00 30% offsaving
Dark green Wildsmith Skin 4D Protection Serum 30ml bottle next to white boxWildsmith Skin 4D Protection Serum 30ml
Wildsmith Skin 4D Protection Serum 30ml

£67.99 £80.00 15% offsaving
Huxley Skin Glow Cream; Vita Radiance 50mlHuxley Skin Glow Cream; Vita Radiance 50ml
Huxley Skin Glow Cream; Vita Radiance 50ml

£17.14 £24.50 30% offsaving
Wildsmith Skin Gilden Candle 230gWildsmith Skin Gilden Candle 230g
Wildsmith Skin Gilden Candle 230g

£44.99 £75.00 40% offsaving
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 59ml
Innersense Sweet Spirit Leave-In Conditioner Fragrance Free 59ml

£10.00
Frank Body Niacinamide Correcting Body Serum 140mlFrank Body Niacinamide Correcting Body Serum 140ml
Frank Body Niacinamide Correcting Body Serum 140ml

£11.39 £19.00 40% offsaving
Frank Body Rosehip Body Scrub + Cleanser 250gFrank Body Rosehip Body Scrub + Cleanser 250g
Frank Body Rosehip Body Scrub + Cleanser 250g

£11.39 £19.00 40% offsaving
Hand lotion bottle with pump and packaging featuring 'Wildsmith' branding on a white background.Wildsmith Skin Mistletoe Ceramic Hand Lotion 350ml
Wildsmith Skin Mistletoe Ceramic Hand Lotion 350ml

£76.49 £90.00 15% offsaving
Frank Body Booty Drops Firming Body Oil 30mlFrank Body Booty Drops Firming Body Oil 30ml
Frank Body Booty Drops Firming Body Oil 30ml

£9.29 £15.50 40% offsaving

A Message From Paul & Julia

"As part of Future of Beauty, we are seeking brands that have something important to say; a real point of difference. Brands that deliver a great result for the customer, which can hopefully be backed by user trials and clinical studies. And of course we want brands that are seeking a partner that can give them a platform and a voice in such a busy and crowded industry.”